An interesting analogy

 

 

 

 

A fisherman was once asked by his master to catch the largest and best fish he could find and bring it to him for dinner that evening, for a life changing reward. With little time the fisherman scoured the ocean, until he had come across a big fish. He thought that the fish was good for his master, but not good enough. He wanted the biggest one he could find so he left the big fish in his basket as backup. 3 hours later and not a bite on the line. He rushed back and presented his master with the fish he had caught from earlier on in the day. "This is a fish of great scale, I am impressed. But it is no longer fresh so I cannot reward you. Why couldn't you bring it to me sooner?" his master said. Now here is my question.... When in a design process should you finalise an idea or concept? When should you start to refine a final idea before the deadline? I think that a lot of designers make the mistake of neglecting initial ideas, they think that early sketches and ideas are just a warm up with no relevance. The original MINI was sketched on a napkin in a cafe, and the actual manufactured vehicle resembles the sketch almost exactly. So when you design, always remember that your first idea or sketch can be as good as your last, and just like in the world of business, the risk-takers usually win big in the end.