The new Mercedes SL has been revealed to all. I am ecstatic to see just how well Mercedes have incorporated the past in terms of PHILOSOPHY. The old Mercedes has been re-captured. Back in the day where American guys with moustaches, rolled up sleeves, shades and a rather fat cigar would casually own the public eye whilst reversing into the smallest parking space with no problem at all. This is what I believe Mercedes is all about. In more depth, the brand was an expression of success and freedom and the reality of this in the relative life. I think that until this SL concept, recent Mercedes have been too clinical. The lines in recent Mercedes are all elegant and perfectly co-ordinated with forms of the body which although pleasurable, not relative to the previous target market Mercedes were associated with. Perhaps this was the idea Mercedes had in mind, and they want to become an extended brand with more to offer. To see Mercedes move in the direction of the SL would be great.
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