The Citroen DS5 isn't exactly yesterday's news, but it definitely deserves a blog at any time of the year. The image above encapsulates what I think Citroen are expressing. - trends. This vehicle is undoubtedly a reflection of current trends, especially in fashion. What I find very clever is that Citroen lets the exterior do all the talking, whilst advertising and user experience seems to be an interior focus. The images below are good examples...
The level of attention to detail and intricacy is sublime. From the organic, puzzle-like dashboard to the seemingly reflective, golden stitching engrained upon the earthy, sophisticated door panelling. - The interior is a piece of scenery in itself. I think that the only problem with this kind of vehicle is that the reflective trends are constantly changing, and there for the target market would have to be able to afford to change their model regularly. However I think that this could be a very clever marketing strategy as it can create long term Citroen DS fans. The only difference between the original DS and this is that the new DS5 is reflective of current trends where as the original was reflective of a certain retro style. The association between fashion, French style and quality design should be evident in the product and also marketing, and I can see this happening currently, which is pleasing to see. To work for Citroen on this project would be really good fun and inspiring. A cultivating experience for a knowledge thirsty guy!
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