cardesignnews.com released an article on the 16th of February on the Suzuki Q concept. The exterior designer 'Kura' states 'As a small car the Q required a very strong characteristic and this type of circle in a body has never been used in car design.' I think that the simplicity behind the form creates a stimulating expression of Suzuki culture. I think the philosophy behind Suzuki should be that of simplistic yet fun and innovative with cultural consistency through form language. Brand building is obviously a heavy focus for this company based on previously existing somewhat random designs becoming less frequent and instead, a focus on a whole conceptual philosophy, an outcome, a vision.
No comments:
Post a Comment