Clarity and understanding in design

In early February, The Detroit Motorshow took place, whereby the focus and attention seemed to be on stand and booth design as much as the vehicles themselves. This tells us a great deal about current trends and what is important. As I have explained in earlier blogs, trust seems to be a key property in sales, especially brands. As designers we can create this through consistency and clarity therefore helping people to better quickly understand something, whether it be a form or a philosophy. The images below show how MINI and Lincoln. MINI have obviously expressed the funky and fun characteristics associated with the brand, where as Lincoln have a partition or wall in which a sculptor as created what seems an algorithmic pattern consisting of  hexagons. Due to these literal, non-abstracted visual representations of language and philosophy, the people of today want to get what they see and see what they get. Maybe a frustrated response to politics, the economy and everyday life?